Internet usage in Ukraine - fresh stats available
Few days ago the results of the latest survey of internet usage in Ukraine were released. It indicated, among the other interesting trends, a very high rate of growing number of internet users - 13.5% per month! Within less than half a year the unique internet audience has grown by 60% and today it is close to 6.5 million people - every 7th person in the country or 16% of people 14+ years old!
It is really interesting to see how the internet usage dynamics developed in Ukraine within last half a year. A fairly slow growth of the online community of UAnet we saw before Nov’04 transformed within just few weeks into explosion-like process. By less than 30 days the unique internet audience in Ukraine had grown by 40%!
The reason was Orange Revolution. Just like the US Presidential elections gave the tremendous boost to blogging, the Orange Revolution has changed the nation’s attitude towards the Web. In those times millions of people all of a sudden realized that the classic media they got used to - newspapers, magazines, TV and radio channels - are either not trustworthy (because almost 100% were controlled by the regime) or very slow in reacting on the situation changes (which did change dramatically literally every minute). To them knowing the real situation was not just a matter of curiosity but sometimes a one of personal safety for themselves and the loved ones. In those dramatic days many realized what the internet could really give them... The charts below could tell more.
I thought that some details about current situation regarding internet usage in Ukraine (as well as some other countries of former USSR) might be of certain interest to those of you who are involved in various web evangelism programs focused on this part of the world. So I tried to summarize and give them in a brief form below.
At the end of March 2005 the unique monthly audience of UAnet (i.e. the number of different people from UA domain going online at least once during the month) was 6 414 405 people. In comparison with Feb 2005 figures the number of unique internet users grew by 761 012 people or by 13.46%.
[If we will apply a 2% rule (which says that at any one moment in time, generally two-percent of any audience is at the point of conversion and ready to receive Jesus) to this audience, we’ll end up with a huge number of 128 thousand people just in Ukraine. Guess, how many are there web-evangelism resources in Russian (not to mention Ukrainian) which target those people? - Almost a pure zero... "The harvest truly is plentiful, but the laborers are few” (Matt 9:37).]
The general dynamics of internet audience in Ukraine since Oct’04 (the time just before the Orange Revolution) looks like this. Given in flat numbers of people. The growth by 39% in Nov’04 and even by more 6% in Dec’04 is the result of Orange Revolution when most of the TV channels controlled by the regime did not give true information about dramatically changing situation in the country, so people rushed to the Web. Interesting though that in 2005 the audience did not drop back to the Oct 2004 numbers. It remained on the same level and even showed additional 13.5% growth last month.
Ukrainians spent in March online overall time 13.3 million hours. Here is the dynamics since Oct’04. Tremendous leap in December is purely the result of Orange Revolution when people were sitting online days and night to follow the coup dynamics. Again, in 2005 the numbers remained on the Nov’04 level.
Ukrainians generated during March 301.4 mio hits. See the chart. The figures are given in flat numbers of generated hits. The growth in Nov-Dec’04 is again the result of Orange Revolution. Notice another 12% growth in Mar 2005 which even gets the number close to Nov-Dec’04 results.
It is interesting to see how the core of the UAnet is developing. This is a number of people who go online regularly (at least once a week). In March the core of UAnet was 366.3 thousand people (0.7% of population) and grew from Feb’04 by 3.7%. A big drop in Jan’05 is explained by the holidays time. The impressive steady growth is a clear evidence of actively forming the Web community in Ukraine.
Also: Average UAnet user works online about 40min per day, spends in average about 3 minutes on each site with the view depth about 2.5 pages.
The geography of UAnet audience is given here. Geographically, 54% of UAnet users live in Kiev (capital city). Their monthly growth is currently 15%. The 32% share belongs to the big cities of Ukraine (Dnepropetrovsk, Odessa, Kharkov, L’vov, Zaporozhie, Donetsk). The rest of regions have about 14% share.
All figures and charts mentioned above can be downloaded as a PowerPoint or Ms Excel files.
So, here is how it looks like in Ukraine. The data about Internet usage in Russia and other CIS countries are fairly scarce and much less regular, so it is rather difficult to follow the dynamics. Nevertheless, in the next few days I will try to post what I have found so far.
It is really interesting to see how the internet usage dynamics developed in Ukraine within last half a year. A fairly slow growth of the online community of UAnet we saw before Nov’04 transformed within just few weeks into explosion-like process. By less than 30 days the unique internet audience in Ukraine had grown by 40%!
The reason was Orange Revolution. Just like the US Presidential elections gave the tremendous boost to blogging, the Orange Revolution has changed the nation’s attitude towards the Web. In those times millions of people all of a sudden realized that the classic media they got used to - newspapers, magazines, TV and radio channels - are either not trustworthy (because almost 100% were controlled by the regime) or very slow in reacting on the situation changes (which did change dramatically literally every minute). To them knowing the real situation was not just a matter of curiosity but sometimes a one of personal safety for themselves and the loved ones. In those dramatic days many realized what the internet could really give them... The charts below could tell more.
I thought that some details about current situation regarding internet usage in Ukraine (as well as some other countries of former USSR) might be of certain interest to those of you who are involved in various web evangelism programs focused on this part of the world. So I tried to summarize and give them in a brief form below.
At the end of March 2005 the unique monthly audience of UAnet (i.e. the number of different people from UA domain going online at least once during the month) was 6 414 405 people. In comparison with Feb 2005 figures the number of unique internet users grew by 761 012 people or by 13.46%.
[If we will apply a 2% rule (which says that at any one moment in time, generally two-percent of any audience is at the point of conversion and ready to receive Jesus) to this audience, we’ll end up with a huge number of 128 thousand people just in Ukraine. Guess, how many are there web-evangelism resources in Russian (not to mention Ukrainian) which target those people? - Almost a pure zero... "The harvest truly is plentiful, but the laborers are few” (Matt 9:37).]
The general dynamics of internet audience in Ukraine since Oct’04 (the time just before the Orange Revolution) looks like this. Given in flat numbers of people. The growth by 39% in Nov’04 and even by more 6% in Dec’04 is the result of Orange Revolution when most of the TV channels controlled by the regime did not give true information about dramatically changing situation in the country, so people rushed to the Web. Interesting though that in 2005 the audience did not drop back to the Oct 2004 numbers. It remained on the same level and even showed additional 13.5% growth last month.
Ukrainians spent in March online overall time 13.3 million hours. Here is the dynamics since Oct’04. Tremendous leap in December is purely the result of Orange Revolution when people were sitting online days and night to follow the coup dynamics. Again, in 2005 the numbers remained on the Nov’04 level.
Ukrainians generated during March 301.4 mio hits. See the chart. The figures are given in flat numbers of generated hits. The growth in Nov-Dec’04 is again the result of Orange Revolution. Notice another 12% growth in Mar 2005 which even gets the number close to Nov-Dec’04 results.
It is interesting to see how the core of the UAnet is developing. This is a number of people who go online regularly (at least once a week). In March the core of UAnet was 366.3 thousand people (0.7% of population) and grew from Feb’04 by 3.7%. A big drop in Jan’05 is explained by the holidays time. The impressive steady growth is a clear evidence of actively forming the Web community in Ukraine.
Also: Average UAnet user works online about 40min per day, spends in average about 3 minutes on each site with the view depth about 2.5 pages.
The geography of UAnet audience is given here. Geographically, 54% of UAnet users live in Kiev (capital city). Their monthly growth is currently 15%. The 32% share belongs to the big cities of Ukraine (Dnepropetrovsk, Odessa, Kharkov, L’vov, Zaporozhie, Donetsk). The rest of regions have about 14% share.
All figures and charts mentioned above can be downloaded as a PowerPoint or Ms Excel files.
So, here is how it looks like in Ukraine. The data about Internet usage in Russia and other CIS countries are fairly scarce and much less regular, so it is rather difficult to follow the dynamics. Nevertheless, in the next few days I will try to post what I have found so far.
posted by Alex Yefetov @ 4/25/2005 04:35:00 PM
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