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Thursday, January 10, 2008

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections.

The 10 predictions for 2008 according to eMarketer:
  1. Online ads remain resilient.
  2. Video surge slows.
  3. Social-network advertising hits $1.6 billion.
  4. Networking goes beyond MySpace and Facebook.
  5. YouTube decides the election.
  6. Beijing Olympics pumps up ad spending.
  7. Buy online, pick up in-store becomes expected feature.
  8. Movie downloading hits the mainstream.
  9. Music marketers roll out new business models.
  10. Dynamic ads heighten gaming revenue potential.


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