Yesterday's papers: The Economist about the future of journalism
Recently The Economist posted the online version of it's printed article with this title. Triggered by the Rupert Murduch's speech, it discusses the future of the media industry.
Here are some excerpts:
In 1995-2003, says the World Association of Newspapers, circulation fell by 5% in America, 3% in Europe and 2% in Japan. In the 1960s, four out of five Americans read a paper every day; today only half do so. Philip Meyer, author of “The Vanishing Newspaper: Saving Journalism in the Information Age” (University of Missouri Press), says that if the trend continues, the last newspaper reader will recycle his final paper copy in April 2040.
Whereas 56% of Americans haven't heard of blogs, and only 3% read them daily, among the young they are standard fare, with 44% of online Americans aged 18-29 reading them often, according to a poll by CNN/USA Today/Gallup.
Blogs, moreover, are but one item on a growing list of new media tools that the internet makes available. Wikis are collaborative web pages that allow readers to edit and contribute. This, to digital immigrants, may sound like a recipe for anarchic chaos, until they visit, for instance, wikipedia.org, an online encyclopaedia that is growing dramatically richer by the day through exactly this spontaneous (and surprisingly orderly) collaboration among strangers. Photoblogs are becoming common; videoblogs are just starting. Podcasting (a conjunction of iPod, Apple's iconic audio player, and broadcasting) lets both professionals and amateurs produce audio files that people can download and listen to.
It is tempting, but wrong, for the traditional mainstream media (which includes The Economist) to belittle this sort of thing. It is true, for instance, that the vast majority of blogs are not worth reading and, in fact, are not read (although the same is true of much in traditional newspapers). On the other hand, bloggers play an increasingly prominent part in the wider media drama—witness their role in America's presidential election last year. The most popular bloggers now get as much traffic individually as the opinion pages of most newspapers. Many bloggers are windbags, but some are world experts in their field. Matthew Hindman, a political scientist at Arizona State University, found that the top bloggers are more likely than top newspaper columnists to have gone to a top university, and far more likely to have an advanced degree, such as a doctorate.
OhmyNews in South Korea. Its “main concept is that every citizen can be a reporter,” says Oh Yeon Ho, the boss and founder. Five years old, OhmyNews already has 2m readers and over 33,000 “citizen reporters”, all of them volunteers who contribute stories that are edited and fact-checked by some 50 permanent staff.
With so many new kinds of journalists joining the old kinds, it is also likely that new business models will arise to challenge existing ones. Some bloggers are allowing Google to place advertising links next to their postings, and thus get paid every time a reader of their blog clicks on them. Other bloggers, just like existing providers of specialist content, may ask for subscriptions to all, or part, of their content. Tip-jar systems, where readers click to make small payments to their favourite writers, are catching on. In one case last year, an OhmyNews article attacking an unpopular court verdict reaped $30,000 in tips from readers, though most of the site's revenues come from advertising.
The tone in these new media is radically different. For today's digital natives, says Mr Gillmor, it is anathema to be lectured at. Instead, they expect to be informed as part of an online dialogue. They are at once less likely to write a traditional letter to the editor, and more likely to post a response on the web—and then to carry on the discussion. A letters page pre-selected by an editor makes no sense to them; spotting the best responses using the spontaneous voting systems of the internet does.
It remains uncertain what mix of advertising revenue, tips and subscriptions will fund the news providers of the future, and how large a role today's providers will have. What is clear is that the control of news—what constitutes it, how to prioritise it and what is fact—is shifting subtly from being the sole purview of the news provider to the audience itself.
Here are some excerpts:
In 1995-2003, says the World Association of Newspapers, circulation fell by 5% in America, 3% in Europe and 2% in Japan. In the 1960s, four out of five Americans read a paper every day; today only half do so. Philip Meyer, author of “The Vanishing Newspaper: Saving Journalism in the Information Age” (University of Missouri Press), says that if the trend continues, the last newspaper reader will recycle his final paper copy in April 2040.
Whereas 56% of Americans haven't heard of blogs, and only 3% read them daily, among the young they are standard fare, with 44% of online Americans aged 18-29 reading them often, according to a poll by CNN/USA Today/Gallup.
Blogs, moreover, are but one item on a growing list of new media tools that the internet makes available. Wikis are collaborative web pages that allow readers to edit and contribute. This, to digital immigrants, may sound like a recipe for anarchic chaos, until they visit, for instance, wikipedia.org, an online encyclopaedia that is growing dramatically richer by the day through exactly this spontaneous (and surprisingly orderly) collaboration among strangers. Photoblogs are becoming common; videoblogs are just starting. Podcasting (a conjunction of iPod, Apple's iconic audio player, and broadcasting) lets both professionals and amateurs produce audio files that people can download and listen to.
It is tempting, but wrong, for the traditional mainstream media (which includes The Economist) to belittle this sort of thing. It is true, for instance, that the vast majority of blogs are not worth reading and, in fact, are not read (although the same is true of much in traditional newspapers). On the other hand, bloggers play an increasingly prominent part in the wider media drama—witness their role in America's presidential election last year. The most popular bloggers now get as much traffic individually as the opinion pages of most newspapers. Many bloggers are windbags, but some are world experts in their field. Matthew Hindman, a political scientist at Arizona State University, found that the top bloggers are more likely than top newspaper columnists to have gone to a top university, and far more likely to have an advanced degree, such as a doctorate.
OhmyNews in South Korea. Its “main concept is that every citizen can be a reporter,” says Oh Yeon Ho, the boss and founder. Five years old, OhmyNews already has 2m readers and over 33,000 “citizen reporters”, all of them volunteers who contribute stories that are edited and fact-checked by some 50 permanent staff.
With so many new kinds of journalists joining the old kinds, it is also likely that new business models will arise to challenge existing ones. Some bloggers are allowing Google to place advertising links next to their postings, and thus get paid every time a reader of their blog clicks on them. Other bloggers, just like existing providers of specialist content, may ask for subscriptions to all, or part, of their content. Tip-jar systems, where readers click to make small payments to their favourite writers, are catching on. In one case last year, an OhmyNews article attacking an unpopular court verdict reaped $30,000 in tips from readers, though most of the site's revenues come from advertising.
The tone in these new media is radically different. For today's digital natives, says Mr Gillmor, it is anathema to be lectured at. Instead, they expect to be informed as part of an online dialogue. They are at once less likely to write a traditional letter to the editor, and more likely to post a response on the web—and then to carry on the discussion. A letters page pre-selected by an editor makes no sense to them; spotting the best responses using the spontaneous voting systems of the internet does.
It remains uncertain what mix of advertising revenue, tips and subscriptions will fund the news providers of the future, and how large a role today's providers will have. What is clear is that the control of news—what constitutes it, how to prioritise it and what is fact—is shifting subtly from being the sole purview of the news provider to the audience itself.
posted by Alex Yefetov @ 4/28/2005 11:50:00 AM
0 Comments:
Post a Comment
<< Home