Good News in Digital Age

Putting the new wine into new wineskins: facts and trends in hi-tech & communications, publishing & mass media which help to fulfill the Great Commission

Thursday, January 10, 2008

Top 5 Viral-Video Ads of 2007 Ranked

According to the MarketingCharts report, Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4mm views, according to agency GoViral, reports the Financial Times.

The top 5 viral-video ads:

  1. Cadbury - Gorilla Drummer, launched online in August; agency: Fallon.
  2. Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York.
  3. Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater.
  4. Blendtec - Will it Blend? launched online in July.
  5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.

Additional info available in the FT report.


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