12 Words
There is a project called 12 Words. The idea is to capture the marketplace by the 12 most searched words in the Arab world.
We write about "Family", "Children", "God" and "Jesus" but are in the teens and twenties of search terms. Instead, this project wants to write about the most searched words. Some of the top words searched for is "sex", "dating", "health", "love", and "career".
Jesus would be ministering to the people looking for these words, not what we're writing about.To accomplish this, local ministries have their own ownership, content development, and local relevancy...though these sites have a global impact. The pages take the visitor from their expressed or stated need to show their need for Jesus.
One nice thing about this strategy is that the sites market themselves because that's what people are looking for! The team commits to develop an article per week for a year. If the site is well done, it'll rise in the rankings.
We write about "Family", "Children", "God" and "Jesus" but are in the teens and twenties of search terms. Instead, this project wants to write about the most searched words. Some of the top words searched for is "sex", "dating", "health", "love", and "career".
Jesus would be ministering to the people looking for these words, not what we're writing about.To accomplish this, local ministries have their own ownership, content development, and local relevancy...though these sites have a global impact. The pages take the visitor from their expressed or stated need to show their need for Jesus.
One nice thing about this strategy is that the sites market themselves because that's what people are looking for! The team commits to develop an article per week for a year. If the site is well done, it'll rise in the rankings.
posted by Alex Yefetov @ 5/26/2005 06:59:00 PM
1 Comments:
At 2:03 AM,
Chuck Russell said…
very interesting idea. I think that there is some place for this, The guy I learned google adwords from created a class for people on christianity and posted google adwords on things like existentialism, and nihilism, etc.
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