Understanding Link Journalism

“Link journalism,” a term coined by Scott Karp, formerly director of digital strategy at Atlantic Media and founder of journalist social network Publish2, refers to sharing and picking up links from other media outlets and bloggers in order to fully cover the story.

It’s the antithesis of the traditional media approach, in which a media outlet was expected to offer its own version of a story (even if that version provides little else from stories already out there). On the Web, however, content ownership is a much looser idea. Publishers are starting to grasp that “every page is a home page,” because readers aren’t necessarily coming through the front door but more often directly to stories from search and social networks.

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